It’s not about the chocolate
Akimbo: A Podcast from Seth Godin
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What Is the Culture?
Culture is the common story we tell ourselves. It's separate from the truth of what a human being needs to survive. We are just opposing our actions against those around us. The swiss don't feel like pigs when they eat 15 or 17 or 20 pounds of chocolate a year. That's just what people do,. People meaning people like us, people meaning the culture.
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