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Is There an Exit Strategy for Your Small Business?
If you're the face of your brand, and you leave the business, quite often the company that is coming in to buy it will need you to do an extended kind of earn out period. If you are planning to sell your business, then look at figurehead marketing as potentially what else you could be doing in that space rather than you necessarily. So if you think about australian brands like gorman with lisa gorman face of it for so long, i think she's out of that brand now.