281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
GTM Live
00:00
How to Reinvent Existing Category?
The talk was quite philosophical. Ah, but let's get in to questions, and maybe we'll talk through the tactics. The other was awesome. Um, can we start with how do you re invent established category? A few people wanted that one answered by you. I think you create something new. But what i would what i come back to is that you're not re inventing a current category. You're creating a new category that could be a niche like a sub category. Or could be, it could be an alternative.
Transcript
Play full episode
