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#15: Master communicator, Stephen Gates, on why creativity done properly is blue collar work

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CHAPTER

Is There a Way to Ground the Design Team?

"I wasn't coming in second because I was going to absolutely make sure that, you know, look, I earned the trust to get the opportunity," he said. "If we start making more excuses than we make change, I'm going to start changing things until that stops" He added: "There are days it is incredibly rough but what you need to do is have the strength to be stronger than the excuses"

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