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#185 - Bootstrapping an MSSP with Nick Gipson, Founder & CEO at Gipson Cyber

The Cybersecurity Defenders Podcast

CHAPTER

Navigating the Cybersecurity Business Landscape

This chapter delves into the unique challenges of starting a business in the cybersecurity sector, emphasizing the need for effective customer acquisition and strategic networking beyond the industry. It highlights the importance of careful team expansion, market analysis, and clear pricing strategies to maintain a competitive edge. Additionally, the founder shares insights on team building and branding, stressing the significance of aligning skills with business needs and creating a distinctive brand presence.

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