Innovation on Interfaces

Snapchat broke every rule in the playbook of social networks. Google and Chrome are not incentivized to make a more feature rich, powerful web browser that stretches at the definition of what a web browser is because their incentive structure from a business model perspective is one in which they just want you to type little searches in that URL bar as much as possible. If you have an incumbent like Facebook who monetizes through showing ad units in a newsfeed right when you open the screen, it will be difficult for them to compete on that vector.