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#56 The Biography of Herb Kelleher
Founders
How to Be Successful in the Airline Business
Southwest modified its ticket stock with the caption and it worked. They just saved up them two million dollars just by saying, hey, make it very obvious this is a ticket. So he's saying that we know what we're good at. Stop worrying about what everybody else is doing. What we're focused on is being profitable and job secure. If people didn't pay much attention to Southwest Airlines because it appeared to be a much smaller regional carrier, it was just immaterial to us. We set ourselves up to go into a specific niche in the airline business.
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