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Amar Bhide - Uncertainty and Enterprise: Venturing Beyond the Known

A Book with Legs

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Navigating Uncertainty: Insights from Frank Knight

This chapter examines the distinction between measurable risk and unquantifiable uncertainty as articulated by Frank Knight. It highlights how understanding uncertainty influences decision-making in entrepreneurship and investments, showcasing the interplay between quantitative data and qualitative insights. The discussion emphasizes that embracing uncertainty can ignite creativity and drive innovation, despite the challenges it poses in business contexts.

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