Tim Cook: Steve believed that you should own the customer experience in total. He wanted to delight people, and he would get notes from someone who didn't even know they used our product. Tim Cook: We've never set a goal to make the most personal computers. And we love what the Mac does and it's the best. So we can be proud that it's thebest.
We're sharing Kara’s September 2022 conversation with Tim Cook, Sir Jony Ive and Laurene Powell Jobs on the life and legacy of Steve Jobs. It’s one of Kara’s favorite conversations of the year, and one in which she cried (though she denies it).
Kara handpicked this trio to join her for her final Code interview. Cook, the CEO of Apple, worked with Jobs for decades and succeeded him as CEO. Ive, now co-founder of the creative collective LoveFrom, collaborated with Jobs on the design many of Apple’s game-changing products, like the iPod and the iPhone. And Powell Jobs, the founder and president of Emerson Collective, was married to Jobs for 20 years. In this wide-ranging conversation, they cover design, ethics and, of course, Kara’s favorite topic: death.
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