The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO CLOSING THE LARGE ENTERPRISE B2B SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

Champion Personas and Where Deals Stall

Serge identifies marketing/CMO and cross-functional stakeholders as champions and explains internal misalignment delays.

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