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Idea to Start-Up is the weekly podcast from Brian Scordato and Tacklebox. This week, they talk about landing pages as a way to get more data on your customers. They'll also discuss how to find great first customers in under six seconds. The show will be out every Wednesday at 10:30am ET.

Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.