8min chapter

Lenny's Podcast: Product | Growth | Career cover image

April Dunford on product positioning, segmentation, and optimizing your sales process

Lenny's Podcast: Product | Growth | Career

CHAPTER

Segmentation vs. Personas in Marketing

This chapter clarifies the differences between market segmentation and buyer personas, highlighting the unique focus of each in marketing strategies. It emphasizes the necessity of understanding the B2B decision-making process and the importance of targeting the champion persona to enhance sales effectiveness.

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