The killing of George Floyd by police in Minneapolis has catalyzed a major movement all of a sudden. Focusing attention on something in a short period is more likely to drive people to think it's big enough that it requires solving. If we want to change minds, first, use multiple sources, use corroborating evidence.
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.