PERSUASION: How to Change People’s Minds
The Next Big Idea
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The Power of Corcorroborating Evidence
The killing of George Floyd by police in Minneapolis has catalyzed a major movement all of a sudden. Focusing attention on something in a short period is more likely to drive people to think it's big enough that it requires solving. If we want to change minds, first, use multiple sources, use corroborating evidence.
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