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What Do You Really Want to Say in 20 Pages?
If you don't know what to say in one sentence, then your audience will not understand what you want to say in 20 pages. So I love the idea of focusing on one argument and then creating a story around it. Instead of saying, oh, I want to talk about productivity,. No challenge yourself. And this is the hardest part because most people, they just start writing with an idea that's very blurry.