Marketing a Machinis, Sponsor by Facebook - Episode 2

In the period between christmas and new year, we see c p ms drop off er. It becomes a a lot cheaper, but we don't see a drop of con sion. And therefore, to drive conversions over that period is relatively cheap in comparison to the rest of the period. So ther's a big opportunity. Hence we call it c five, for keeping some budget aside for this period and driving more cost efficient sales over that period. Really interesting. I mean, definitely of the latter part of this year, or c five, as you put, as they put it, is going to be interesting as we watch it play out....