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5min chapter
How To Fascinate Your Prospects With Sally Hogshead
Dan Kennedy's Magnetic Marketing Podcast
Financial Advisors
Matthew Goulan: Each of us, our businesses will live or die on our ability to avoid commoditization and focus on our distinct value. So can you give me an example of a either bad versus good or a transition from bad to good? Yes. Let's say we have two different salespeople since it's a good common reference. There's a really hot key prospect they love to work with. We'll name this prospect the Martins. The Martins are empty nesters who're extremely desirable as a prospect.
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