
The Power of Brand Leadership w/ Marc Speichert, Four Seasons Hotels & Resorts
Marketing Vanguard
00:00
How to Connect the Dots Between a Decision You Made and a New Opportunity That Was Realized at a Company
Loyale CEO says he's been able to connect the dots between marketing decisions and new opportunities. One example is when Loyale saw a huge opportunity in skin care that they hadn't fully potentialized. The company was able to use guest segmentation to really potentialize how we're activating different brands, which led to them being successful.
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