I was told it was like 13,000 hits a second because there was like 12 12 million people watch the show. And they were like the website crashed within seconds of an airing on the East Coast. So thankfully, one of the things that I learned in the teams,. guys like Jocko was one is none, two is one, always have a backup. We put up a banner on the website, Hey, go to Etsy, we still had our Etsy store. People were still able to buy there. And so we limped, limped through it. You know, great exposure, great sales. And then I'm like, now we have to make this stuff. Right