#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
Business of Apps Podcast
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The Impact of Inflation on Influencer Marketing
CPM cost per mile is one of the basic benchmarks that allows to, so to speak, check the temperature of in the room for the ad industry. We're going to see this inflation also reflected on the fees that the influencers charge and the CPMs are going to get higher, unfortunately. This is something that we can know, like influencers who have also to pay their gas and their rent, everything is going up. So, I think that's why influence remarketing has a huge potential still to be untapped. And also, we are not doing anything with their personal data. We don't know who they are, we just know that they are interested in a specific
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