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Ep #373: XYPN’s 2023 Benchmarking Study Highlights LIVE

Behind The Advisor

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The Importance of Having a Niche in Financial Planning

This chapter discusses the benefits of having a clearly defined niche in the financial advisory industry. It highlights how having a niche makes cross referrals between members easier and allows for better matching of prospective clients with advisors who specialize in their specific needs. The chapter concludes by highlighting the importance of being prepared to graduate non-niche clients when the time comes to maintain efficiency and profitability.

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