036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
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Advertising in Europe
I hate it when people think they're going to pull one over my eyes by using a lot of long words. If you've actually got something to say, say it in monosyllables. Say it in words that everybody can understand. Otherwise you're just covering it up and trying to pretend it's something that it isn't or i disguis it with long odds. And thats regards what's in our galleries. I'm not san artist un creative. I said ten % of it is creative. Picasso was fantastically creative. But there are lots of people in there who owing to out school. We do that with the ash tray. It was aduced to be a joke
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