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Getting inside your ideal customer's limited consideration set with Peep Laja
How to Win podcast with Peep Laja
B2B Message Layers Framework
Pempla: Your website messaging is 80% of whether they're going to do it or not. Enforcing using motivation is far more important than decreasing friction, he says. Pempla uses the B2B MessageLayers framework to optimize your messaging. To get into the considerations that one, stand out, be different, pattern interrupt, two, stay in top of mind through content, social, email, and three, outconvert everyone else.
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