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Wrapping Your Head Around GA4 - Josh Cuttill

The Agents of Change Digital Marketing Podcast

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How to Target Your Audience to Get More Customers

Josh: If I'm savvy enough, I can change up my website so that when somebody behaves in a certain way, I can give them the kind of content that's more likely going to help them convert. But also off my website, I can take these same audiences and maybe advertise to them or show them how you can change the color of your dress to find the perfect trust for you. All right, Josh. So let me make sure that I understand what you're saying here. So let's stick with this dress idea, prom dresses. You know, okay, whether it's the mother, the daughter or even the dad, bottom line is like that is an audience that's likely

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