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Changing Culture, Career Insights and Outcomes with Jason Lengstorf

Beyond Coding

00:00

How to Be a Successful Leader

CNN's John Sutter talks about how companies can change the way people talk about them. He says Apple is good at focusing on just one thing and then going bigger with it. IBM has a similar strategy, where they throw billions of dollars at advertising but don't have much influence. The next time you go to work for an employer, ask yourself: Why would I want to do more with IBM?

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