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Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Everything Is Marketing

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How Can You Be More Creative With Your Marketing?

I think what we all find is that where everyone's unnerved for something. And if you can just like help people express their other nirtiness towards, you know, otheir work, towards their passions, then they'll be all on board. I would say that a lot of it was, let sali, very traditional marketing. But i really saw the opportunity there to be more creative, to be more sort of interesting, to do more modern marketing.

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