How to Convert Free Users Into Paid Subscribers

My newsletter: https://simonowens.substack.com/

So the format to this podcast is pretty straightforward and consistent. I bring on a media entrepreneur or executive and interview them about their craft. But I’m also sort of a media entrepreneur myself, in that six months ago I launched a paid Substack newsletter that I hope to grow into a full-time job.

Growth has been slow but steady, and over the six-month period I’ve experimented with a number of strategies to boost signups. Some worked, others didn’t.

I’ve still got a ways to go before it’s completely replaced my consulting income, but I think I’ve made enough progress that it’s worth pausing and looking back at some of the lessons I’ve learned along the way.

So strap yourself in, because we’re about to dive deep on my paid newsletter strategy.