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#48: Strategy for Future Product Positioning with April Dunford

100 Product Strategies

CHAPTER

The Significance of Product Positioning in Product Strategy

The chapter explores the crucial role of positioning in product strategy, emphasizing the need to align current product positioning with achievable steps towards a future vision. It discusses the importance of understanding competitive alternatives, unique value propositions, target customers, and market categories. Examples from various companies illustrate the challenges of balancing visionary ideas with practical market entry strategies in driving product success.

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