I want to make sure it's seamless like there's a way a customer should walk in. Even online our website is not modeled from other fashion brands. I reply to every single DM, every single customer because they can get that sense of like community and just getting a bit of your time. All you're doing is giving them a few seconds of your time and they love you for that. They love the brand. The quality of the product, the mission behind the brand and what we give is like way more value than what it's worth.

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