Wharton Marketing Matters Highlight: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations
Knowledge at Wharton
00:00
Intro
This chapter explores the essential role of marketing in bridging the gap between products and consumers, stressing the importance of visibility for successful products. With insights from a special guest, the discussion particularly focuses on engaging Gen Z and understanding youth culture to enhance marketing strategies.
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