3min chapter

PRODUCTEA with Leah, Growth & Senior Leadership cover image

89: David Yockelson - Revolutionizing Sales with Interactive Demos

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

The Importance of Market-Driven Product Development

This chapter explores the differences in product development strategies between the tech and consumer packaged goods industries. It underscores the importance of marketing-driven insights in tech and warns against the pitfalls of isolated innovation.

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