Ro CEO Zach Reitano on the Weight Loss Revolution
RiskReversal Pod
00:00
The Labyrinth of Consumers
There's this labyrinth that exists right now. And so I've heard you speak about this is like the most important stakeholder in this whole thing is you, right? And now let's call them consumers customers. They're actually a lot more sophisticated than let's say prior generations have about this. So you've basically gone about a vertical approach to this. But never before in our history, whether or not we accepted these new weight loss medications came out, they are too expensive from a cash pay perspective for the vast majority of people. Some people do just be cash-based but it's always been in service of convenience and efficacy on their part.
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