SaaS Talk™ with the Metrics Brothers  cover image

Pipeline Generation

SaaS Talk™ with the Metrics Brothers

00:00

The Four Pipeline Sources

Salesforce CMOs hire AEs faster than pipeline generation capacity supports, he says. But that raises the question, who owns pipeline? He thinks of four pipeline sources back in the day at Salesforce: SDRs, outbound sales, partners and trials. Now there's probably five or six, depending on how you count them, he adds. 'I don't have a good answer for that'

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