3min chapter

The Bottom Line cover image

What next for water?

The Bottom Line

CHAPTER

The Importance of Humour in Marketing

Nicola Shaw, Chief Executive of Yorkshire Water. Ian Byatt, Founding Director General of the Regulator of what? And analyst Verity Mitchell. Ping Pong transformed China's national identity and its international standing. We'll be back next week looking at the potential and pitfalls of using humour in marketing.

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