Stacking Growth | The B2B Marketing Podcast cover image

Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live

Stacking Growth | The B2B Marketing Podcast

00:00

Intro

This chapter explores the challenges companies encounter with paid digital advertising, particularly the drawbacks of over-reliance on performance marketing. The discussion emphasizes the need for a balanced approach between brand investment and demand execution to enhance go-to-market efficiency and foster long-term growth.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app