6min chapter

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Pfizer's covid-19 vaccine, China looks at fintech regulation, and Lyft President John Zimmer on the future of gig work

Pivot

CHAPTER

Rethinking Bike Sharing and Brand Identity

This chapter examines the benefits of a station-based bike sharing model and the vital human element in technology-driven businesses. It also discusses the challenges faced by transportation companies during the pandemic, emphasizing the importance of a diverse service portfolio and strong brand identity.

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