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14. Why Do Most Ideas Fail to Scale?

The Freakonomics Radio Book Club

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Drug Abuse Resistance Education Programme

In the public policy world, it's the old dar programme that nancy regan was really pushing. You might remember that from our high days. I don't even remember what there means any more. It's the drug abuse resistance education programme. And this is where police officers would go into school classrooms and teach kids about the dangers of drugs exactly. What's an idea? Were product that seemed so great, there was no way it was going to fail, and yet it did.

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