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The Evolution of SaaS Business Models

The Cloudcast

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How to Calculate the CAC Payback

Gross margin adjusted net new ARR added is a good leading indicator for when businesses can become profitable. If you are paying back your customer acquisition cost within a year, that's best in class. The CAC payback shows how much money it takes to acquire a business over the arc of its life. And so if I spent a million dollars in a quarter and that generated me 500K of, right, you know, call that net new AR times gross margin, what that means is it's gonna take me two years to pay back that million because in the first year, I'm going to generate 500K of kind of net new gross profit.

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