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The Network Effect: How It Exacerbates the Effective Luck
Sociologist Duncan Watts did a great experiment. He set up eight separate websites that were just like the first one. Different people went to each of the eight, and they saw the same 40 indie bands,. One song with medium rankings, it was ranked 26 out of the 48. And another one, it ranked number 40. So it was either a great song according to people who listened to it and evaluated in one environment; in another environment, it's stuck.