Scale School - What Was the Biggest Thing for You?

A lot of it was a date ao vantage points, which i know is incredibly valuable to the discussion around blending platforms and understanding where a platform fits into the the customer journey. Data process, whether it was reviewing third party tools that we added to our suite, m or a leveraging our own process with the tools we have. And then leaning into that as a way to drive creative, drive our structural improvements,. applying all the learning from previous years on, going with existing brands and applying that to new brands we were working with as well. Basically like all that coming together and really being lazer focus by the time we hit c for a to know that we've done all this work