Is Machine Learning the Next Big Thing?

A joint go to market approach with all the key functions absolutely aligned and understanding how they play their role in that go to markets scenario. Until those fundamentals are in place, i think we're too early in the journey to be talking about what next big thing comes aboct to fundamental. Adme. What's next for e commerce? I've got to come to somebody to answer that first question, so im going to continuedime.