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How To Build 1000 Crore Brand? Shantanu Deshpande On Work Life Balance, Consumers & Branding | FO 62

Raj Shamani's Figuring Out

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Are You Building a Profit Con or a Unicorn?

I think comparatively to all the other entrepreneurs, I think people are building consumer brands. They are the most patient ones because it takes time to build up. Like no matter what you say, you can be the best marketer and just market in the world but still it'll take time for you to actually build a brand. The process of the brand is like emotion in the mind of the consumer,. It takes time to built. Okay. Let's go to the founder conversation again. So we're talking about that you invest in founders, the ideas, Kessanachi. What do you feel like should businesses be profitable from day one? What is this philosophy behind it? Have I think

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