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The Evolution of Book Clubs and Author Branding
Exploring the impact of book clubs on literature and readers, the chapter delves into the transition from TV-based clubs to social media platforms like Instagram. It discusses the author branding trend, the financial gains for authors promoted by celebrities like Reese Witherspoon, and the influence of platforms like Oprah and Richard & Judy. Additionally, the chapter touches on the evolution of showcasing books on social media during the pandemic and the shift towards non-celebrities driving book purchases.
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