What We Wanted to Avoid Was Snowball Samples

i want to ask you a bit about the sample im just to clarify for our listeners, kind of who you talk to. How do you go into talking to someone about something so controversial? I man, do you dive bomb right in and say, he what's your misinformation landscape like? Well, i mean, i'll come on to that. But in terms of the sampling, we wanted to avoid snowball sampling. We wanted to avoid convenient samples. So we teamed up with an opinion pole ing company that are really big in the u k. Called opinion research. And they let us run some surveys am free of charge,. but with this one, we had the funding in place.