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Jaguar Jests and Marketing Missteps
In this chapter, the speakers humorously critique a Jaguar advertisement and its reception on social media, addressing the disconnect between brand messaging and audience reactions. They explore the absurdities in automotive marketing and the increasing politicization of major brands, highlighting how these interventions affect product perception. Through lighthearted banter, they reflect on the automotive industry's challenges, contrasting classic cars with modern marketing strategies.