The Nature of Male Friendships

"We came in pretty hot to freshman year if you don't recall when within two weeks of starting school, we were both dating two of what we're considering," he says. "It's okay to start, say, Rhett's my best friend or we're best friends, but to say to the other person, I value our friendship, like I care about you." He adds: "If your friendship with someone is one of the calling cards of your, your brand, which you make a living through and you've kind of built a company around...you need to establish that"