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2min chapter
How to get counterintuitive startup ideas
Idea to Startup
How to Get Small and Think of a Swap
Don't try to come up with something new. Swap out how people solve a problem that has great characteristics. Third wave coffee, basically really good coffee, has exploded. Get smaller and smaller on customer based on the characteristics of the problem. Then leverage the pillars above to give it wings.
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Listen to the best highlights from the podcasts you love and dive into the full episode