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How AI Rights Shape the Commerce Landscape | Phillip Jackson | You're Not Your ROAS

Whale Informed by Triple Whale

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Introduction

Philip Jackson is one of the biggest brains in the industry with an incredibly interesting history. He and You or Not Your Roas have been partners for a long time. The two are working together on Willie, which is the AI powered insights engine over there at Triple Whale. It's really difficult to coordinate all of those things at the right place, at the right time in a culture with the right audience. Like manufacturing, that's incredibly difficult is to do it on purpose.

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