The idea of wordind a mouth has been around since the first cave man sole then rock ther cave. This isn't like, well, j invented a new way of marketing. The key is that it is repeatable Every customer every time, gets a chance to play It's not only at lunch days or on wednesdays; we're in digital age where many businesses have embraced social media.
Jay Baer is the founder of Convince & Convert and a 7th generation entrepreneur. He is the author of 6 best-selling books, including Talk Triggers. He is also the founder of 5 multi-million dollar companies and a Hall of Fame speaker.
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