The Importance of Transparency in Luxury

With luxury and enterprise, there's no growth hacking anymore. With the agency, it's with our clients. If they're not dialed in emotionally, forget it. We want to tell our brand story. These guys, most fashion brands, have never owned their story. The LVMHs and the Gucci's are the worst. This is this mid to high tier. They've let the retailer, Neiman Marcus and Saks,. kind of have more ownership of what their brand is. And shit, when COVID happened, the red-headed stepchild being Ecom. He said, oh, here, can you bring him out, please? F either we fire them