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#67: NEW—A Sales Framework for People Who HATE Selling

Marketing Made Simple

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The Customer Is the Hero Framework

A study found 97% of people don't trust somebody with the title of sales person. Sales process just takes care of itself, but all starts not with you saying something. The first part is start with the problem. And that's really what the customer s here does. It takes the icky feelings and the resistance that we all have to being a salesperson, and it teaches you another way to do it.

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